Meet the team
The project to redesign the uniform is a big team effort. Our work is being overseen by a project board which includes a mix of people who work at Girlguiding, volunteers, and external experts. They’re helping to bring the project together, and making sure we’re addressing what matters to our members, both girls and volunteers, at every stage.
But to get this right, we knew we needed the right design team. We're delighted to be working with HemingwayDesign on this project. They have lots of experience in designing uniforms for different brands and organisations, and are well-known in their industry. And not only that, they have lots of experience in working with thousands of people to co-design a uniform together, which is so important for us in this process. As a purpose-driven organisation, they're also bringing a lot of expertise on designing sustainably and inclusively to the table, which means we're much better able to co-create a uniform that works for all our members.
Wayne Hemingway
Uniform creative lead director
Wayne co-founded HemingwayDesign with his wife, Gerardine.
Together, they've worked on lots of exciting projects, including uniforms for Transport for London (TFL) and National Portrait Gallery.
Wayne is excited to see what Girlguiding's members bring to the process as we work together to co-design the new uniform.
Kate Cullinan
Uniform designer
Kate has been working with HemingwayDesign as a uniform designer since 2012.
Her experience in the fashion industry spans the catwalk and the high street, and she's passionate about designing sustainably, and making clothes that last.
Charlotte Barry
Children's product design
Charlotte has worked with textile engineers and material scientists from Japan and as an inhouse textile designer in Beijing.
Her focus at HemingwayDesign is on designing for children to help them feel happy and confident as they grow.
More about HemingwayDesign
HemingwayDesign are a family-run, multi-disciplinary design studio, bringing together a talented team of experts in different fields (including their beautiful office dog!). Their work has included graphic design, architecture, exhibitions, art festivals, uniform and more.
'We listen to people, bring communities together, we imagine and identify opportunity, we define shared visions, we design things that matter, and we make things happen. Everything that we do is guided by our purpose of improving lives through design – creating a more equal, inclusive, healthy, happy world through meaningful social action.'