Girlguiding impact report

Our approach

So far, we’ve engaged with over 21,000 girls and volunteers (nearly 5% of the Girlguiding UK movement) through 3 surveys.

In 2023, we also carried out 12 focus groups with 16 girls, 20 volunteers and 6 parents and carers.

We have worked hard to make sure our samples are representative of our reach across countries and regions.

All findings in this report are statistically significant (to a confidence level of 95% or more). When a finding is significant, it simply means you can feel confident that it’s real, not that you just got lucky (or unlucky) in choosing the sample.

In producing any report, we aim to achieve the highest possible standard of evidence, and we’re happy to be totally transparent about our methodology.

Here’s a breakdown of who we’ve heard from since 2021:

girls aged 4-18-years-old and their parents or carers

volunteers including young leaders aged 14-18-years-old

(Note – figures above rounded to nearest 10)

Of the girls who responded to our surveys:

Of the volunteers who responded to our surveys:

*Percentages may not add to 100% as numbers have been rounded up

Ethnicity
Girlguiding girls %
Girlguiding volunteers %
Arab or Middle Eastern
<1
<1
Asian or Asian British
3
<1
Black or Black British
2
<1
Mixed or multi-ethnic
5
1
White
90
99
Any other ethnic group
<1
<1
Religion
Girlguiding girls %
Girlguiding volunteers %
Buddhist
<1
<1
Christian
52
70
Hindu
1
<1
Jewish
<1
<1
Muslim
1
<1
No religion or belief
44
28
Other religion or belief
1
1
Sikh
<1
<1

Girls

non-disabled

0%

disabled

0%

from least deprived communities

0%

from most deprived communities

0%

Volunteers

from least deprived communities

0%

from most deprived communities

0%

non-disabled

0%

disabled

0%

We’re committed to equity, diversity and inclusion in Girlguiding – and know we still have a way to go before we’re fully representative of UK society.

Our approach has been shaped by our theory of change. To understand more about our approach and methodology, including its limitations, please read our technical report.

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